Hi, we’re co:

We use purpose to design, build, and transform businesses so they become generative.

We help clients answer big questions

Chewy

Helping build a brand that’s beloved by customers and employees alike.

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IBM

Strategizing, designing, and launching more than a dozen IBM sub-brands, including Watson, Security, Blockchain, Developer, Partner Plus, and the AI platform watsonx.

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Google Maps

Shifting the story from navigation to discovery.

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Reju

Creating a new B2B brand to tackle one of the world's biggest challenges at scale.

Cascale

Redefining Cascale’s impact model and bringing it to life.

ASPCA

Defining a unique value proposition in the animal welfare space and a measurable plan to deliver on it.

Amex

Working with leadership teams across American Express business units to define their shared vision, growth strategies, and establish a culture of collaboration.

Under Armour

Transforming from a “shirts and shoes” business into the “Human Performance Company.”

We work with companies at
moments of transformation

A great partnership thrives on exploring all perspectives, co‑creating solutions, and constructively challenging one another. Co:’s collaboration and dedication to our transformation journey has been instrumental to our success. Thank you for being a true extension of our team.

Rachel Mahoney
Chief Marketing Officer, Shutterstock

co:’s expertise has been so powerful in accelerating innovation and transformation across the many global programs within customer experience, digital marketing and innovation at MetLife that we’ve partnered together on. One of the most important programs we worked with them on was a reinvention of our experience design process for the entire global enterprise – creating standard models for Journey Mapping, Design Thinking, and Prototyping across 40 markets.

Howard Pyle
SVP of Global Experience & Design, MetLife

Our experience with co:collective has been extraordinary. Their approach using custom cross-disciplinary workshops helped bring out creative, human-centered thinking from diverse teams and produced design solutions that felt authentic to who we were and how we wanted to express ourselves in the world. The resulting brand identity work was essential to how the ACLU was able to reposition itself as a forward-thinking, inclusive, and public-facing brand in response to the 2016 election.

Michael Moore
Chief Communications Officer, ACLU

I can’t say enough about how much I value our partnership. co: was an indispensable collaborator in using our purpose to redefine our brand strategy, elevating and expanding our role in helping tackle major societal and environmental challenges. Our work with co: has helped define our operational strategy, how we engage our partners, and how to leverage our key strengths in clearly differentiated ways. On top of being whip smart, the co: team is an absolute joy to work with.

Shari Rudolph
Chief Development Officer & CMO, Good360

Certified B Corporation

Get in touch

hello@cocollective.com

212.505.2300

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Our office

275 7th Ave, 27th floor

New York, NY 10001

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Introducing the Generative Business Project:

A path to purpose-powered growth.
Insights from C-suite executives, actionable diagnostic tools and frameworks

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