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Introducing the Generative Business Project:

A path to purpose-powered growth.
Insights from C-suite executives, actionable diagnostic tools and frameworks

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Hi, we’re co:

We use purpose to design, build, and transform businesses so they become generative.

Generative businesses make more possible

4–6x

More love

Consumers are 4-6 times more likely to purchase from purpose-driven companies 1

30%

More innovation

Purpose-driven companies report 30% higher levels of innovation 2

40%

More talent

Purpose-driven companies have 40% higher levels of workforce retention than their competitors 3

15 years

More resilience

 Businesses are better able to survive crisis and have a higher chance of survival over a 15-year period 4

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We work with companies at moments of transformation

A great partnership thrives on exploring all perspectives, co-creating solutions, and constructively challenging one another. Co:'s collaboration and dedication to our transformation journey has been instrumental to our success. Thank you for being a true extension of our team.

Rachel Mahoney

Chief Marketing Officer, Shutterstock

co:’s expertise has been so powerful in accelerating innovation and transformation across the many global programs within customer experience, digital marketing and innovation at MetLife that we’ve partnered together on. One of the most important programs we worked with them on was a reinvention of our experience design process for the entire global enterprise – creating standard models for Journey Mapping, Design Thinking, and Prototyping across 40 markets.

Howard Pyle

SVP of Global Experience & Design, MetLife

Our experience with co:collective has been extraordinary. Their approach using custom cross-disciplinary workshops helped bring out creative, human-centered thinking from diverse teams and produced design solutions that felt authentic to who we were and how we wanted to express ourselves in the world. The resulting brand identity work was essential to how the ACLU was able to reposition itself as a forward-thinking, inclusive, and public-facing brand in response to the 2016 election.

Michele Moore

Chief Communications Officer, ACLU

I can’t say enough about how much I value our partnership. co: was an indispensable collaborator in using our purpose to redefine our brand strategy, elevating and expanding our role in helping tackle major societal and environmental challenges. Our work with co: has helped define our operational strategy, how we engage our partners, and how to leverage our key strengths in clearly differentiated ways. On top of being whip smart, the co: team is an absolute joy to work with.

Shari Rudolph

Chief Development Officer & CMO, Good360

1Zero Group; 2Deloitte; 3Deloitte; 4Qualtrics