Our Research Offering
We believe research
should be generative
Rooted in holistic thinking - and driving energy and action.
Where will our future audience growth come from?
How can our mission truly galvanize our workforce?
What's our next billion dollar product?
How can we shift our presence in people's lives from functionally useful to emotionally valuable?
How can we define a living vision for the future of our organization?
Our clients bring us big questions.
We help clients answer big questions.
Where will our future audience growth come from?
How can our mission truly galvanize our workforce?
What's our next billion dollar product?
How can we shift our presence in people's lives from functionally useful to emotionally valuable?
How can we define a living vision for the future of our organization?
That's why we always co-create
bespoke engagement plans
Inspire
2-3 weeks
When you need answers to make big decisions quickly, we leverage a range of innovative research methods to quickly gather directional nuggets of wisdom or to prove a given hypothesis.
Investigate
4-6 weeks
When you're looking for deeper insights like understanding behavior across a range of demographics or audience groups as a foundation for brand, business, or product development.
Immerse
7+ weeks
When you need strategic rigor and statistical significance found only in comprehensive research, using both qualitative and quantitative inputs to define your strategy.
We deploy a variety of methodologies to understand the human systems around your organization.
IN-DEPTH INTERVIEWS
This feels like getting to know a complete stranger, and by the end of a conversation, knowing what it means to be in their shoes.
SURVEYS
There's strength in numbers - our surveys can help you reach untapped audiences to drive insights at scale.
ETHNOGRAPHY
We are embedded within our participants' lives to understand the culture that is impacting them and explore how it impacts their emotional and functional needs.
CONCEPT TESTING
To pressure test our ideas, from products to model to campaigns, we may create simulations that reveal customers' willingness or conduct user testing that enables us to learn about usability, form and function.
COMPETITIVE REVIEW
We scan the market to understand the competitive landscape, including how customers currently address their needs and how they may perceive our offering.
CO-CREATION WORKSHOP
We'll work side by side to design solutions together, gathering feedback, arriving at insights, and making edits in real time.
And we actively engage teams…
