For nearly a decade we’ve partnered with LinkedIn to help them embed their purpose of connecting professionals to create economic opportunity for all by building unified stories and architectures across their offerings. We’ve unlocked new ways of thinking across the company and inspired new means of interacting with audiences, especially on their B2B side.
Our partnership has included defining and launching a new category called Buyer First Selling for LinkedIn Sales Solutions, developing an iconic thought leadership platform called The Human Potential Project, designing trainings to unite LinkedIn Marketing Solutions teams around shared language, and numerous projects on behalf of their largest B2B offering: LinkedIn Talent Solutions. Our recent work on LTS has been instrumental in solidifying Linkedin as a true leader for talent professionals in the era of AI.
AI is dramatically shifting the landscape of work, and talent professionals are on the front lines. As a committed partner to the talent industry, LinkedIn wanted to show their leadership by developing a clear POV on AI along with practical tools to support talent professionals in this new era.
We partnered with them to define a thought leadership platform rooted in deep research on the needs, aspirations and concerns of the professionals LinkedIn serves: Unlock the power of people. More than a line, this was a promise to the talent industry to help dial up the parts of their jobs that they love and unlock their potential.
The platform was launched by CEO Ryan Roslansky in his keynote address at Talent Connect, LinkedIn’s annual cornerstone conference. We also brought it to life through a series of videos that featured real recruiters sharing the highs and lows of their jobs in relatable ways. And through a content series called “AI Briefings” which gave talent professionals practical, digestible content to help them realize the value of AI inside their organization.
A key execution of the thought leadership platform was the development of a content series called “AI Briefings.” These were easily digestible, serialized content that made the thought leadership platform actionable for talent leaders – bringing it down from amstraction and into their practical realities.
