How can we use company culture as a growth catalyst?
Action
We helped redefine Moody’s 100+ year old business for a new generation of tech talent seeking to make a bigger impact. Moody’s needed a new employer brand to attract the right talent to accelerate them toward their vision for being a holistic risk management partner.
We conducted deep research across Moody’s global regions to understand the differentiators of their culture and employee experience.
We developed an EVP and values to attract a much broader audience of tech talent and finance experts who may not have considered a career at Moody’s in the past. And we brought the new employer brand to life through a series of launch experiences designed to maximize employee engagement.
Employee value proposition
Values pillars
Messaging
Launch experience
Visual identity
Guidelines
Investing in every relationship
We defined a new, forward-looking, more dynamic culture and employer brand to support a new business strategy. In addition, supported a launch day experience and leadership keynotes to bring it to life,
Launch day experience
The new EVP launched to the world in March 2024 serving as a catalyst for modernization of the business, including the roll out of a new global digital workspace and the launch of employee engagement tools and benefits.