Challenge

How can we use company culture as a growth catalyst?

Action

We helped redefine Moody’s 100+ year old business for a new generation of tech talent seeking to make a bigger impact. 

Moody’s needed a new employer brand to attract the right talent to accelerate them toward their vision for being a holistic risk management partner.

We conducted deep research across Moody’s global regions to understand the differentiators of their culture and employee experience.

We developed an EVP and values to attract a much broader audience of tech talent and finance experts who may not have considered a career at Moody’s in the past. And we brought the new employer brand to life through a series of launch experiences designed to maximize employee engagement.

  • Employee value proposition
  • Values pillars
  • Messaging
  • Launch experience
  • Visual identity
  • Guidelines

Investing in every relationship

We defined a new, forward-looking, more dynamic culture and employer brand 
to support a new business strategy. In addition, supported a launch day experience 
and leadership keynotes to bring it to life,

Launch day experience

The new EVP launched to the world in March 2024 serving as a 
catalyst for modernization of the business, including the roll out of a new global digital workspace and the launch of employee engagement tools and benefits.

Impact

20%

Year over year company growth

15K+

employee reach upon launch

2025

Glassdoor top 100 best places to work