Bridgenext is more than a merger—it’s a new chapter. Our identity system needs to tell this story. Establishing a visual language that balances the wisdom of our past with the innovation of our future. The visual challenge was to create a brand that feels expert and human, to establish a unique presence that cuts through the noise.


We helped them create a unified brand story, messaging, and look and feel – to guide their business, and rally a global workforce around the future organization. And then equipped them to deliver it to the world.


The iconic bridge in the Bridgenext logo is more than a symbol; it’s a metaphor for how the business works alongside its partners, building a clear path to what’s next. Dedicated to a new era of digital realization, the brand’s visual identity reflects this with its simple yet bold style.

The visual system uses soft, transitional gradients to portray the fluid connection and progress that define our partnerships. The brand’s visual language breathes life into abstract concepts and elevates portraiture to highlights the people who are at the center of what they do.