Elevar Equity was built on the revolutionary thesis that Entrepreneurial Households (EHs) represented a massive, overlooked global customer segment characterized by resilience and drive. By 2024, Elevar saw an opportunity to dramatically expand their vision beyond traditional capital access, necessitating the creation of a net-new branded entity: EPIC World. This posed a complex challenge: simplifying their overall market presence, articulating a powerful new proposition, and defining the relationship between Elevar, two existing brands, and this NewCo. They needed a partner to simplify their market presence, articulate their unique story, and establish a distinctive identity to unlock even greater impact for the EHs they serve.

We collaborated with the leadership team to define this new brand’s purpose, establishing an ambitious north star to guide all their actions, along with defining the Action Principles that would maximize their impact on Entrepreneurial Households. Because technology and purpose alone aren’t enough to drive a movement, we developed a comprehensive design system and a distinctive tone of voice. Inspired by the relentless drive and economic momentum of EHs, the identity is built to propel them forward at every touchpoint. This included a vibrant color palette and an upward motion woven into the visual identity—a system designed to actively drive growth and progress.

To ensure consistency and serve as a foundation for all future growth, we delivered a fully designed brand book, which serves as an evergreen introduction to EPIC World for internal use and external partner attraction. We are currently collaborating on the next critical phase, developing a pipeline of iconic actions to bring the EPIC World brand authentically and powerfully to the market, completing the foundation for a brand that will drive impact on an even greater scale.