Your Brand Can’t Afford to Wait 15 Years— So Why Build Like It Can?
Krista Oraa
October 20, 2025
You’ve seen the slide. We all have. A collection of marketing touchpoints from the best-in-class “go-to” brands—Apple, Nike, Starbucks, Coca-Cola—all presented as the gold standard of branding. They’re offered up in strategy decks as proof of “how it’s done well” The unspoken message: if you want to build a brand,