Author: Krista Oraa

Storydoing doesn’t happen in isolation. It happens collectively.  It’s why we call ourselves co:collective – because we believe creating a story and acting on it takes all of us.  It’s also why we tell our clients that we do it with you, not to you. We don’t just take your

You’ve seen the slide. We all have. A collection of marketing touchpoints from the best-in-class “go-to” brands—Apple, Nike, Starbucks, Coca-Cola—all presented as the gold standard of branding. They’re offered up in strategy decks as proof of “how it’s done well” The unspoken message: if you want to build a brand,