Preparing for Segments of One:
Your brand in the age of AI intermediaries We’re experiencing a fundamental shift in how brands reach and engage with people. Again. Unlike the digital, mobile and social media revolutions that were new channels for customer engagement, AI is becoming an intermediary between your organization and your stakeholders. When a potential customer, investor, or partner […]
Building a resilient workforce in uncertain times
We’re dealing with constant disruptions, from social and political upheaval to the AI revolution, and employees are feeling it. According to a recent LinkedIn survey, 64% of professionals feel overwhelmed by how quickly their work is changing. To navigate all this, businesses need workforces that can adapt and thrive in an uncertain environment. But how […]
Is this the new normal?
This question is at the center of most of the discussions we have lately. With friends, with family, with co-workers, with our clients, and potential clients. I think in some way we are all struggling to understand what is happening and why. And most importantly, we are all trying to understand how we should be reacting. Is […]
Your Brand Can’t Afford to Wait 15 Years— So Why Build Like It Can?
You’ve seen the slide. We all have. A collection of marketing touchpoints from the best-in-class “go-to” brands—Apple, Nike, Starbucks, Coca-Cola—all presented as the gold standard of branding. They’re offered up in strategy decks as proof of “how it’s done well” The unspoken message: if you want to build a brand, this is your blueprint. But […]