Purpose definition
Growth strategy
Brand architecture
Product value proposition
stakeholder research
New offering definition
Naming
Brand story
Tone of voice
Design system
brand training
visual identity
Guidelines
Creative campaign
Messaging and comms
Activation
Agile decision-making
Change management
Organizational design
Culture transformation
Employee Journey
Brand rollout
Visioning
Futures strategy
Transition roadmaps
Cross-sector collaboration
Business case for circularity
A great partnership thrives on exploring all perspectives, co‑creating solutions, and constructively challenging one another. Co:’s collaboration and dedication to our transformation journey has been instrumental to our success. Thank you for being a true extension of our team.
co:’s expertise has been so powerful in accelerating innovation and transformation across the many global programs within customer experience, digital marketing and innovation at MetLife that we’ve partnered together on.
Our experience with co:collective has been extraordinary. Their approach using custom cross-disciplinary workshops helped bring out creative, human-centered thinking from diverse teams and produced design solutions that felt authentic to who we were and how we wanted to express ourselves in the world.
I can’t say enough about how much I value our partnership. co: was an indispensable collaborator in using our purpose to redefine our brand strategy, elevating and expanding our role in helping tackle major societal and environmental challenges. On top of being whip smart, the co: team is an absolute joy to work with.