Chewy, the beloved pet retailer is on a mission to make sure no one pet parents alone. For nearly a decade we’ve served as Chewy’s strategic partner, working on dozens of projects – from their foundational brand strategy, purpose, and identity, to defining a growth strategy during their 2019 IPO, to defining Vibeful, a new supplement line for dogs, and much more.

Recently Chewy has expanded beyond retail into the healthcare space, with offerings ranging from pharmacy, to pet insurance and telehealth. We helped architect how all of these new health offerings fit together as an ecosystem, we then developed clear positioning statements that pay off each offering’s unique value as something only Chewy could provide.

Last year, Chewy launched Chewy Vet Care, its most ambitious project – and its first non-virtual offering. We collaborated from day one to help them understand the category and better position themselves to win in it. As part of this work, we designed a compelling positioning, articulated customer-facing and employee value props, an extensive GTM strategy, and a launch campaign and activations to drive awareness and consideration.