Genexa is a new kind of pharma company, founded by two dads on a mission to revolutionize the medicine aisle. Their products contain the same active ingredients people need, but without the artificial ones they don’t (e.g. dyes, allergens, and chemical fillers).

Genexa came to us at a critical point in their journey. 
They were about to launch a new line of OTC medicines 
onto the shelves of mass retailers across the country. We helped Genexa rise to the occasion by creating a galvanizing purpose, an ownable new product category of “Real medicine, made clean” and story platform based on their promise to build a brand for real people, by real people — for dads, moms, kids, and grandparents who are experiencing a problem and need a safe solution.



To launch the brand we did a full creative campaign, an immersive trade-in activation, in-game experiences on Animal Crossing, a new social strategy for both owned 
and paid channels which leveraged the power of microinfluencers.



All of this was brought to life through a compelling new 
visual identity, including clean and playful package design, photography style, handwritten illustrations and more that made it clear from a glance that Genexa is in a category all 
its own.