Today, over 85% of textiles end up in landfills. Reju had a breakthrough technology that was poised to help solve this. But technology alone isn’t enough. We helped them see that to make a big change, they needed to create a movement that could change the entire polyester ecosystem. So we built them a purpose-driven company.

With ex-CEO of Under Armour, Patrik Frisk, at the helm, we set out to transform an industry. We collaborated with a large, complex network of stakeholders from Technip Energies, IBM and Bain to validate the business opportunity, define the long-term vision, establish the foundations of the brand and business, and launch the company, grounding it in a unifying purpose to unlock infinite possibilities within finite resources. 

But we didn’t stop there. To be successful, Reju would need to collaborate with some of the most iconic brands in the world. So they needed a brand that could rise to that occasion. Inspired by the problem itself,  we created a visual identity that clarified Reju’s role in the space, and the way it engages with partners. This design was paired with an equally bold tone of voice and messaging that helped Reju go from aspiring business to powerful brand.